HISTORY DAY: TAPATIO HOT SAUCE

tapatio_hotsauce

HISTORY DAY: TAPATIO HOT SAUCE

The first time I tried Tapatio hot sauce was when I visited my grandma in Mexicali B.C. back in 1990. She made a wonderful Pozole and asked her to hand me the Huichol chile but she replied that they didn’t have that type of sauce in Chicali, that they would only sell Tapatio hot sauce. So a little bothered by this new hot sauce I added it to my Pozole, mixed it and as soon as I took my first bite I fell in love with the taste. I figured it was the sauce that had given it this different taste. I didn’t get to have Tapatio until two years later when we made our way up to Pomona, CA in search of the American Dream. Todays history day is about the man who started a hot sauce company and changed the nation when it came to Chile. Read the story behind the man after the Jump.

tapatio_hotsauce

Tapatio Hot Sauce entered the business world in 1971, when Mr. Jose-Luis Saavedra, Sr. started his company. As with most great products, Tapatio’s beginnings were very modest. Still working a daytime job to supplement his income in order to cover business expenses, Mr. Saavedra leased a 750 square foot building located in the city of Maywood, CA. With only the 5 oz. size bottle, Mr. Saavedra would visit local markets, leaving the hot sauce on consignment, a risky venture due to the fact that if the product did not sell, the merchandise would be returned and Mr. Saavedra would not get paid. The first five years were extremely difficult due to the low volume of sales and problems associated with the business of manufacturing and warehousing. There were some anxious moments during those years, and friends and acquaintances advised Mr. Saavedra to abandon his hot sauce business, urging him to find a better job. In spite of all this, Mr. Saavedra persisted with his dream knowing that he had a wonderful product on his hands. Eventually, customers began buying Tapatio Hot Sauce as part of an every day staple and things started to turn around. To learn a little more about Tapation Hot sauce visit their website by clicking here. Tune in next week for a new interesting day of history.

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