HISTORY DAY: CORONA LA CHEVE

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Coronas have been option one since day one when it comes to getting drunk at your local bar/nightclub for many Americans. The taste is cool and soothing when it’s hot as hell, but after a while it starts to taste very bitter and the whole experience starts to change. I guess that’s what Cervezas Gueras do when drinking more then one. I love how brands start and develop throughout time and like to learn about their history, Corona is just one more of those brands that had to go through difficult beginnings with the end result of a great historic company. Here’s the history at the jump.



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Grupo Modelo, founded in 1925, is the leader in Mexico in beer production, distribution and marketing, with 63.0% of the total (domestic and export) market share, as of December 31, 2008. It has seven brewing plants in Mexico, with a total annual installed capacity of 60 million hectoliters. It is the importer of Anheuser-Busch InBev’s products in Mexico, including Budweiser, Bud Light and O’Doul’s. It also imports the Chinese Tsingtao brand and the Danish beer Carlsberg. Through a partnership with Nestlé Waters, it produces and distributes in Mexico the bottled water brands Sta. María and Nestlé Pureza Vital, among others. Grupo Modelo trades in the Mexican Stock Exchange since 1994 with the ticker symbol GMODELOC. It also quotes as an ADR under the ticker GPMCY in the OTC markets and in Latibex in Spain as XGMD.

Grupo Modelo is currently the sixth largest brewer worldwide. It is building its eighth brewery in the northern part of the Mexican state of Coahuila—with an installed capacity of 10 million hectoliters—which will be operating by 2010. Read more here.

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