Category: Blog

2010 DIMEX REVIEW

As the year is about to end I decided to do a quick review on our coolest accomplishments this year. We are very great full to have accomplished so much this year and am already planning and compiling ideas for the next. 2011 is the year to move the brand and have it sold in every city in the nation, spread the DIMEX message to those who haven’t heard about our brand. This and many more ideas are going into the plan to spread the brand all over. Here are some images of what went down this year, thank you all for all the support, the help brought to the brand and belief towards our vision.

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In the beginning of this year me and my dad put together this office bought a bunch of wood and created our own custom desk, decorated my walls with stuff that inspires the DIMEX brand and gave the room an ambient that motivates me to create.

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I was working for Maisto a Toy company and got invited to the New York Toy Fair in the middle of the ice and snow. Visiting the big apple was fun, I got to see what a lot of advertising money does to Downtown streets.

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Johnny Cupcakes on of my favorite entrepreneurs visited Las Vegas, NV for one of his seminars and decided to go with my homie John Salazar. The seminar motivated me to continue with the brand 100% and give it all I got.

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We finally decided to open up our own store/warehouse/design studio, our dream was coming to life, we just had to turn this place around.

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When we finished it was a dream come true it was amazing seeing my drawings come to life when we were done. Now it was time to conserve it open and continue creating product.

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The inside looked classy, black and white while our product filled the store. This was stage one before I added more Cultural product to the store.

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This is kind of out of the topic but we finally beat Che Guey a soccer team made up of Argentinos that always would beat us in league finals. Just braggin’ hehe.

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We also got invited to be part of the Corazon Del Pueblo Music concert. We got to sell our DIMEX product and see a brand new mural put together by Hugo Martinez inside of the building.

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Our first mini show was with one of my favorite designers Hydro 74, he came down and gave away some cool Silk screened posters and chilled for a bit with some of his fans.

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La Feria de Nayarit was pretty cool too I had never seen something like this before and really enjoyed all of the entertainment and cannot forget about the food.

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Our Kids line finally was released but decided to try it out in the store before we got to sell it on our online shop. All of our Kids Shirts were gone in one month.

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We got to be part of a press release and spoke in front of the media, man was I nervous but started to like speaking about the brand in front of people and this wouldn’t be the last time.

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Viva La Fiesta at the Auto Club Speedway was a hit, we were selling our brand to Nascar fans and they loved it. We got to meet a lot of new people that had never heard of our brand.

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That day we got to meet A.B. Quintanilla from the Kumbia All Starz. He rocked our El Muerto Shirt the whole time during his performance and told us that he was going to make a music video with it too. This was a very cool experience and can’t wait to meet more people like this.

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Our first professional photo shoot was done by Kingsmedia Photography. We are working on a Look Book with all of the images taken on this day. Looking good so far.

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We came out with new designs this year I believe it was like 10-12 of them, this one was one of our latest releases and got a lot of good comments about it.

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The Cardenas Festival was another event we got invited to and was pretty excited to be part of. We gave away a lot of prints, stickers and flyers so much that we didn’t have anything left when the day was over.

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We started to do collaborations with University organizations such as M.E.ch.A., Masa and D.E.P.I.E. We like what they are all about so pitched the idea to them and they loved it.

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Halloween came around so we put our first Halloween Dia De Los Muertos Collection called “Miedo”. La Momia was one of my favorites along with El Chupacabras and Las Momias De Guanajuato.

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Also we were part of Al Borde’s Dia De Los Muertos Music and Art show. Where we introduced our Kids Line to the public.

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The Latino Business Student Association of Cal Poly Pomona invited me to speak to their members about the story of our brand and our future. I was really embarrassed but got used to it afterward. I had already been interviewed by Los Angeles En Vivo and other Radio Stations.

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Vive La Lucha came around and took my team to present the brand to the Lucha fans. They didn’t let one of my helpers in since she wasn’t 21 so I had to drive her back to the house an hour away from the show. When I got back the show had already begun so we got right to work.

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One of our last releases was the Lucha DIMEX shirt and hoodie for both men and women. The year is not over just yet and still have a shirt to release before it ends also we teamed up with Surropa.com where they sell some of our product and am thinking of expanding the brand to Mexico. My goals for the brand haven’t changed they have just gotten better. A happy new years to all of our followers “Gracias” and hope next year is hell of good for you guys too. Start writing down what you want and by when you want it and everything will work just fine. Feliz Prospero Año Nuevo.

From the DIMEX Team.

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LA SANTA CESILIA: LA NEGRA



La Santa Cesilia’s been working super hard this year and to finish it off they made this video for one of their singles, “La Negra”. I feel some Tin Tan Flavor in this rola. Disfruten.

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INSPIRATION OF THE DAY: NORMAN ROCKWELL



True inspiration comes in the simplest forms. Check out this small Documentary on Norman Rockewell and American Icon. Enjoy.

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